The Talker: Do Super Bowl ads really work? - New York News

The Talker: Do Super Bowl ads really work?

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CHICAGO (FOX 32 News) -

Remember when you had to wait until the Super Bowl to see the commercials? Now, you can just go online.

One of the latest sneak-peeks released to FOX 32 is of a Coca-Cola ad. The ad depicts Vegas-style showgirls, cowboys, and so-called "band landers" of the Mad Max variety racing through the desert for a giant bottle of Coke. In a new twist, viewers get to pick the ending and vote for who gets the bottle.

SEE: Coca-Cola: Who gets the Coke? ad

We may not get as many Super Bowl ad previews this year as we have in the past. Some companies think they get more buzz by holding back.

The "Wonderful Pistachios" brand has not yet released its ad, but it has begun hyping the star of the ad: "Gangnam Style's" rapper Psy.

Mercedes is going all out with the pre-Super Bowl ad hype, with one featuring model Kate Upton. Mercedes is also putting out teasers of its other ads. Two of the teasers are 15 seconds, one is 30 seconds, and all use the same Rolling Stones song to describe the Mercedes as either hot, powerful, or mysterious.

SEE: Mercedes Benz Super Bowl commercial teases

The Super Bowl is February 3rd.

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