U.S. Navy launches PSAs, billboards to prevent bath salt use - New York News

U.S. Navy launches PSAs, billboards to prevent bath salt use

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PHOENIX -

A campaign to combat meth use can be seen on graphic billboards and in commercials that show the real effects on drug users. The U.S. Navy is trying the same tactic with bath salts.

It seems that you can't go a week without hearing about another case of bath salts sending someone over the edge, but what does it really feel like to be on that dangerous high?

"High blood pressure, high heart rate, sweating profusely," said Dr. Ravi Chandiramani. "Agitated, anxious, violent tendencies, auditory hallucinations, hearing things that aren't there, visual hallucinations, seeing things that aren't there."

Chandiramani, with Journey Healing Centers, describes what the U.S. Navy is attempting to show in a new PSA that's getting a lot of attention for it's extreme, yet accurate portrayal of a bath salt mind bender.

"It's really akin to taking a drill and drilling holes in your brain," said Michael Desjardins, with Journey Healing Centers.

Desjardins sees patients all the time at JHC who don't want to admit that they have a problem.

After all, they're not on cocaine, heroin or meth...

"This stuff's been sold in smoke shops and people kind of think, 'Oh it's packaged nice so it's going to be safe.' It's not safe," said Desjardins.

Calls to poison control centers have more than quintupled since the advent of bath salts and other synthetic chemical mixtures.

The U.S. Navy has seen a spike in usage among sailors, that's why this PSA is so strong in it's imagery. They're hoping to prevent others from starting down a path that could be fatal, even trying bath salts just once.

"This can't be it, we can't have this piece and then not hear anything about bath salts for a month or two, we need to kind of be on top of this on a regular basis," said Chandiramani.

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