Nissan offers Leaf discounts to spur sales - New York News

Nissan offers Leaf discounts to spur sales

Posted: Updated:

DETROIT (AP) — Nissan is offering cheap leases and big discounts on the Leaf because of slow sales of the all-electric car.

Nissan Motor Co. sold only 4,228 Leafs this year through August, almost a third fewer than a year ago.

It also has a big inventory of the cars nationwide. At the end of August it had enough 2012 models in stock to supply dealers for 114 days, according to Ward's AutoInfoBank. Automakers consider a 60-day supply to be optimal.

Earlier this month, Nissan started offering Leafs for $219 per month with $2,999 down for 32 months. That's down from $249 per month earlier in the year.

Also, the TrueCar.com auto pricing site says Nissan raised discounts to $3,250 per Leaf in August from $850 in January.

The Leaf, which can go up to 100 miles on battery power from a single charge, starts at $36,050, including shipping.

Nissan joins General Motors Co., the maker of the Chevrolet Volt in offering cheap leases and big discounts on electric cars. The Volt is the Leaf's main competitor and Chevrolet is discounting the $40,000 car by up to $10,000, including a $249 per month lease deal.

The slow sales are a clear sign that Americans won't buy the expensive electric cars en masse unless the prices are cut, making them competitive with conventional vehicles. With the discounts, Volt sales have quadrupled this year to more than 13,000.

Both cars are eligible for a $7,500 federal tax credit for electric vehicles. The credit is not included in the discounts.

Leaf sales were hurt in part because the company sent vehicles to all 50 states this year, cutting supplies to California, the No. 1 Leaf market last year, said David Reuter, a Nissan spokesman. The company sold almost 10,000 Leafs last year and had hoped to double that this year, he said.

"The sales overall have not met our expectations, but we're working hard to keep pushing," Reuter said.

Globally, Nissan has sold 38,000 Leafs so far this year and is on target to reach expectations of 40,000, he said.

About 70 percent of Leaf sales in the U.S. are purchases, with the rest leases, he said.

The discounts are on 2012 models. The 2013 models won't be at dealers until early next year, when Nissan begins producing them at a factory in Tennessee, Reuter said.

He also said Nissan has bought back two Leafs from customers in Arizona, where the company has received complaints that the batteries aren't holding as much electricity as they did when they were purchases. If the batteries don't hold as much electricity, the cars can't go as far on a charge.

But Reuter said all lithium-ion batteries, including those that power other electric cars and consumer electronics, lose capacity over time. The cars that were replaced had thousands of miles on them and the battery storage capacity loss was normal, he said.

 

Copyright 2012 The Associated Press.

  • Your MoneyMore>>

  • OKCupid, Facebook not alone in studying consumers

    OKCupid, Facebook not alone in studying consumers

    Tuesday, July 29 2014 4:51 PM EDT2014-07-29 20:51:44 GMT
    Think you're in control? Think again. This week, OKCupid became the latest company to admit that it has manipulated customer data to see how users of its dating service would react to one another. The New York-based Internet company's revelation follows news earlier this month that Facebook let researchers change news feeds to see how it would affect users' moods.
    Think you're in control? Think again. This week, OKCupid became the latest company to admit that it has manipulated customer data to see how users of its dating service would react to one another. The New York-based Internet company's revelation follows news earlier this month that Facebook let researchers change news feeds to see how it would affect users' moods.
  • New York's microbrew industry growing

    New York's microbrew industry growing

    Monday, July 28 2014 8:39 PM EDT2014-07-29 00:39:52 GMT
    Local and small beer brewing companies have something to toast. The Brewers Association says microbrew sales grew in the first half of this year; up 18 percent over the same period last year. This comes at a time when overall domestic beer consumption is flat.Ethan Long, one of the owners of the Rockaway Brewing Company in Long Island City, started brewing beer two years ago.
    Local and small beer brewing companies have something to toast. The Brewers Association says microbrew sales grew in the first half of this year; up 18 percent over the same period last year. This comes at a time when overall domestic beer consumption is flat.Ethan Long, one of the owners of the Rockaway Brewing Company in Long Island City, started brewing beer two years ago.
  • Maryland casino to interview workers from closing Atlantic City casinos

    Md. casino eyes workers from closing Atlantic City casinos

    Friday, July 25 2014 4:32 PM EDT2014-07-25 20:32:23 GMT
    AP photoAP photo
    A Maryland casino is looking to hire some of the soon-to-be-jobless Atlantic City casino workers. Maryland Live! is holding job fairs next week at the Sheraton hotel across from the Atlantic City Convention Center. The Hanover, Maryland casino held a similar recruitment effort in January when The Atlantic Club shut down.
    A Maryland casino is looking to hire some of the soon-to-be-jobless Atlantic City casino workers. Maryland Live! is holding job fairs next week at the Sheraton hotel across from the Atlantic City Convention Center. The Hanover, Maryland casino held a similar recruitment effort in January when The Atlantic Club shut down.
  • Local NewsLocal NewsMore>>

  • Andy Golub's NYC Bodypainting Day

    Andy Golub's NYC Bodypainting Day

    Wednesday, July 30 2014 10:43 PM EDT2014-07-31 02:43:52 GMT
    The saying art is autobiographical takes on a whole new meaning when your canvas is a fully nude human body, as it is for artist Andy Golub. Andy along with 30 other artists and 45 Technicolor models paraded around several Manhattan hotspots over the weekend for NYC Body Painting day. Believe or not, this is completely legal in New York City.
    The saying art is autobiographical takes on a whole new meaning when your canvas is a fully nude human body, as it is for artist Andy Golub. Andy along with 30 other artists and 45 Technicolor models paraded around several Manhattan hotspots over the weekend for NYC Body Painting day. Believe or not, this is completely legal in New York City.
  • Protestors rally against NYPD's 'broken windows' policing

    Protestors rally against NYPD's 'broken windows' policing

    Wednesday, July 30 2014 10:07 PM EDT2014-07-31 02:07:39 GMT
    Emotions about police brutality were still raw at a protest in Harlem Wednesday night. Eric Garner died after police put him in an apparent choke hold. Cops stopped garner for the minor offense of selling loose cigarettes in Staten Island. Officers had been enforcing the so-called broken windows policy.
    Emotions about police brutality were still raw at a protest in Harlem Wednesday night. Eric Garner died after police put him in an apparent choke hold. Cops stopped garner for the minor offense of selling loose cigarettes in Staten Island. Officers had been enforcing the so-called broken windows policy.
  • Fatal skydiving accident on Long Island

    Fatal skydiving accident on Long Island

    Wednesday, July 30 2014 9:13 PM EDT2014-07-31 01:13:49 GMT
    Police on Long Island say one person has died and another has been seriously injured in a skydiving accident. Riverhead police say it happened at about 4 p.m. Wednesday at Skydive Long Island in Calverton. Police say the injured person was airlifted to Stony Brook University Hospital in critical condition.
    Police on Long Island say one person has died and another has been seriously injured in a skydiving accident. Riverhead police say it happened at about 4 p.m. Wednesday at Skydive Long Island in Calverton. Police say the injured person was airlifted to Stony Brook University Hospital in critical condition.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices