Subway system selling ads on fare cards - New York News

Subway system selling ads on fare cards

Posted: Updated:
NEW YORK (AP) -

No nudity and no obscenities. But everything else flies when it comes to new ads that will soon appear on New York City's subway and bus fare cards.

The cash-strapped Metropolitan Transportation Authority is now selling ads for the front of its MetroCards, just above the magnetic strip.

MTA spokesman Aaron Donovan said Wednesday that even political ads will be accepted.

They'll generate extra revenue for the agency to balance government cuts and rising costs.

Ads have appeared on MetroCards for years - on the back. The only untouchable part of the card will now be the magnetic strip that allows straphangers to pass turnstiles or bus fare boxes.

The minimum cost is $20,500 for 50,000 cards and the maximum is $450,000 for 2.5 million cards.

Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

  • Local NewsLocal NewsMore>>

  • Conn. teen seeks OK for 22-year-old prom date

    Conn. teen seeks OK for 22-year-old prom date

    Thursday, April 24 2014 10:07 AM EDT2014-04-24 14:07:15 GMT
    A Connecticut teenager is appealing to her local Board of Education after school officials rejected her request to bring her 21-year-old boyfriend to her prom.
    A Connecticut teenager is appealing to her local Board of Education after school officials rejected her request to bring her 21-year-old boyfriend to her prom.
  • Free dental clinic to draw thousands in Hartford

    Free dental clinic to draw thousands in Hartford

    Thursday, April 24 2014 8:24 AM EDT2014-04-24 12:24:06 GMT
    More than 2,000 patients are expected to seek free dental work at an annual clinic in Connecticut.  The seventh annual Connecticut Mission of Mercy free dental clinic is scheduled for Friday and Saturday.
    More than 2,000 patients are expected to seek free dental work at an annual clinic in Connecticut.  The seventh annual Connecticut Mission of Mercy free dental clinic is scheduled for Friday and Saturday.
  • Fire at Carlstadt Post Office

    Fire at Carlstadt Post Office

    Thursday, April 24 2014 7:50 AM EDT2014-04-24 11:50:47 GMT
    An overnight fire caused significant damage to a Carlstadt, N.J. post office.  It happened around 1:30 a.m. on Thursday at 331 1st Street.
    An overnight fire caused significant damage to a Carlstadt, N.J. post office.  It happened around 1:30 a.m. on Thursday at 331 1st Street.
Powered by WorldNow
Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices