No nudity and no obscenities. But everything else flies when it comes to new ads that will soon appear on New York City's subway and bus fare cards.
The cash-strapped Metropolitan Transportation Authority is now selling ads for the front of its MetroCards, just above the magnetic strip.
MTA spokesman Aaron Donovan said Wednesday that even political ads will be accepted.
They'll generate extra revenue for the agency to balance government cuts and rising costs.
Ads have appeared on MetroCards for years - on the back. The only untouchable part of the card will now be the magnetic strip that allows straphangers to pass turnstiles or bus fare boxes.
The minimum cost is $20,500 for 50,000 cards and the maximum is $450,000 for 2.5 million cards.
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Tuesday, May 21 2013 1:15 PM EDT2013-05-21 17:15:24 GMT
An NYPD detective is accused of hacking into department computers and obtaining information about dozens of people including co-workers. Edwin Vargas was arrested Tuesday outside his home in Bronxville.
An NYPD detective is accused of hacking into department computers and obtaining information about dozens of people including co-workers.
Tuesday, May 21 2013 12:39 PM EDT2013-05-21 16:39:13 GMT
The MTA says limited service will resume this afternoon on Metro-North and Amtrak trains between New York and New Haven.
The MTA says limited service will resume this afternoon on Metro-North and Amtrak trains between New York and New Haven. Beginning with the 3:07 p.m. departure from Grand Central Terminal, Metro-North will operate about half of the regular eastbound PM peak service and regular hourly westbound service with the 4:23 PM train from New Haven. Repair work on tracks that were damaged in last week's train collision has progressed quickly, says the MTA.
Tuesday, May 21 2013 7:33 AM EDT2013-05-21 11:33:20 GMT
A New Jersey priest who resigned after admitting he worked unsupervised with kids despite a legal agreement that barred him from doing so is headed to court.
A New Jersey priest who resigned after admitting he worked unsupervised with kids despite a legal agreement that barred him from doing so is headed to court.
Tuesday, May 21 2013 7:23 AM EDT2013-05-21 11:23:53 GMT
The New York jury on which Caroline Kennedy served has acquitted a man of dealing crack cocaine. Kennedy was juror No. 7 at the trial of Harlem resident Nelson Chatman.
The New York jury on which Caroline Kennedy served has acquitted a man of dealing crack cocaine. Kennedy was juror No. 7 at the trial of Harlem resident Nelson Chatman.
Tuesday, May 21 2013 6:51 AM EDT2013-05-21 10:51:26 GMT
The Metropolitan Opera says it's decided to disband its resident ballet company.
The Metropolitan Opera says it's decided to disband its resident ballet company. The American Guild of Musical Artists said the eight remaining dancers of the Metropolitan Opera Ballet have accepted buyout packages.
Tuesday, May 21 2013 6:06 AM EDT2013-05-21 10:06:47 GMT
Looking for some waterfront property in tony Greenwich? A 50-acre compound known as Copper Beach Farm has hit the market with an asking price of $190 million.
Looking for some waterfront property in tony Greenwich? A 50-acre compound known as Copper Beach Farm has hit the market with an asking price of $190 million.
