Subway system selling ads on fare cards - New York News

Subway system selling ads on fare cards

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NEW YORK (AP) -

No nudity and no obscenities. But everything else flies when it comes to new ads that will soon appear on New York City's subway and bus fare cards.

The cash-strapped Metropolitan Transportation Authority is now selling ads for the front of its MetroCards, just above the magnetic strip.

MTA spokesman Aaron Donovan said Wednesday that even political ads will be accepted.

They'll generate extra revenue for the agency to balance government cuts and rising costs.

Ads have appeared on MetroCards for years - on the back. The only untouchable part of the card will now be the magnetic strip that allows straphangers to pass turnstiles or bus fare boxes.

The minimum cost is $20,500 for 50,000 cards and the maximum is $450,000 for 2.5 million cards.

Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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