Opponents of Mayor Michael Bloomberg's ban on sodas larger than 16 ounces will hold a rally outside of New York City Hall on Monday.
It's being dubbed the Million Big Gulp March.
The protest is organized by the NYC Liberty and several City Council members.
The plan for the ban includes prohibiting the sale of high-calorie drinks such as colas in containers larger than 16 oz. at licensed food service establishments.
The rule would affect drinks sold at delis, fast-food franchises, sports arenas, and sidewalk carts. Anyone who violates the regulation would be fined $200 for every sale.
This is the latest initiative of Mayor Mike Bloomberg's war on obesity.
The Health Department is already running commercials encouraging the public to stop drinking soda because of its sugar content.
Critics say it is not the city's place to curtail what people drink. The Bloomberg administration says the ban is an effort to fight the obesity epidemic.
The New York City Beverage Association has blasted the mayor for attempting to limit the size of sweetened drinks. The organization said soda is not driving the obesity rates and that "as obesity continues to rise, Centers for Disease Control and Prevention data shows that calories from sugar-sweetened beverages are a small and declining part of the American diet."