Kanye West's kicks are generating more buzz than his romance with Kim Kardashian.
New Yorkers are going Kanye crazy over his Nike Air Yeezy 2 sneakers, which are going on sale in only a handful of stores Saturday.
Sneakerheads have been camped outside Foot Locker's House of Hoops store in Manhattan's Herald Square since Tuesday for a chance to plunk down $245 for the high-tops. Fans also are expected to rush a Harlem House of Hoops on Saturday.
"I'm a huge fan of Kanye," said 19-year-old Daniel Rivera, of Clifton, N.J., who has been camping out with buddy Miles Morillo near the Herald Square shop since Tuesday. "I've always been a big sneaker person. I haven't bought an expensive pair in a while, but this pair brought me out of retirement."
Rivera and Morillo were the first in line. They go home in shifts for food and personal hygiene.
"I've been sleeping out here, just going home to shower and getting right back," Morillo, of Manhattan, said. "It's a beautiful shoe. I'm doing this for my love of shoes. I'll actually wear mine."
More than 30 people were lined up at the store Friday.
Preordered pairs also were attracting sky-high bids on eBay. One pair hit nearly $90,000 before the seller or auction house removed it early Thursday. Others were receiving bids as high as $7,000.
Nike said it is making only 3,000 to 5,000 pairs available for sale.
Other shops, like KITH NYC in Harlem, are raffling purchase passes. Winners will be notified Friday.
"We're doing a raffle instead of having 6,000 people waiting in line for three days," operations manager Pete Forester said.
KITH, like other stores carrying the sneakers, will be beefing up security. The last big sneaker release was in December, when a new Air Jordan hit the market, sparking fights and vandalism.