In 1948 McDonald’s opened its first drive-in, and that same year another drive-in, Superdawg, opened on the city's Northwest Side.
A Chicago institution was born.
They've greeted customers for 63 years with a "Hiya, thanks for stopping.”
Everybody loves Superdawg, arguably the most famous hot dog stand in the country. While filming, one family from Arizona grabbed lunch before jumping back in their cab en route to the airport. Two men on bikes pedaled all the way from Hoffman Estates to get their Superdawg fix.
"It's that good. Best hot dog around," one of them said.
You can eat your meal in your car or truck, they still have car-hops, or when the weather is nice you can chow down in the patio area.
The secret, if there is one beside the all beef hot dog made from a special recipe especially for Superdawg, is consistency. Nothing much here ever changes.
Flaurie Berman may be 84 years old, but she still works the tower taking orders on the weekends. It's in her blood, she says. It was back in 1948, when Flaurie was a school teacher that husband Maurie, a student at Northwestern, decided a hot dog stand might be a great summer-time business. They opened right where they are today, where Milwaukee, Lincoln and Nagle converge.
Two 12 foot tall winking, blinking paper mache dogs, now called Maurie and Flaurie marked the spot.
"From the very first day that we opened in May of 1948, those dogs were up there. In fact, they were up there a week before we opened. Little did we know that we would be here 63 years later," Flaurie Berman said.
"Just get through school, that was the only idea. Just get through school," Maurie Berman said.
The business is a true family affair, and now there's a third generation in management. Maurie and Flaurie's granddaughter Laura is managing the new Superdawg in Wheeling.
She said she's got a lot to live up to.