Teen Entrepreneurs

MYFOXNY.COM - A group of teens came together from the 5 boroughs of New York City and as far away as Chicago to write a business plan, develop a marketing strategy, and open their store to the public for two days.

MÖTLEY BRÜE: ESPRESSO AND ROCK & ROLL
127 FULTON STREET IN NEW YORK CITY
BETWEEN NASSAU AND WILLIAMS STREET

Teenentrepreneurbootcamp.org

Can a motley crew of nine teenagers rock the Lower Manhattan business world with a double shot of caffeine? Welcome to Mötley Brüe, a rock-themed espresso bar created by a diverse group of teens as part of the not-for-profit Teen Entrepreneur Boot Camp program. Featuring Williamsburgs Porto Rico coffee and espresso, local baked goods from Billy's Bakery, and an exhibit of classic rock guitars, the new temporary small business will open at 127 Fulton Street in New York City for two (2) days only on Thursday, August 13th and Friday, August 14th. Mötley Brüe will offer hot and iced coffee & espresso drinks, an iced cherry limeade mix, and, to satisfy the munchies, cupcakes from hipster fave Billys Bakery. But, unlike Starbucks or Dunkin Donuts, this limited-time-only business is being created by teens in just two weeks. And this coffee comes with a cause: All proceeds will go back to the not-for-profit organization, so more teens can have the same beneficial experience of learning the fundamentals to opening and running a business. The theme for the espresso bar is rock 'n' roll, as evidenced by the name Mötley Brüe, a play on the name of the classic 80's rock band, Mötley Crüe. In true rock n roll fashion, the teens will rebel against recent trends and offer FREE Wi-Fi to all customers. And lining the exposed brick walls of the store will be some vintage guitars, such as a 1962 Fender Jazz Base and a 1964 Gibson Melody Maker, while the Wall Street-area customers can re-live their youth with a selection of classic rock playing throughout the two days. The group of teens has come together from the 5 boroughs of New York City and as far away as Chicago to write a business plan, develop a marketing strategy (including this press release!), and open their store to the public for two days. Its not about reading a book thats going to teach you how to run a business, says Steven Kestel, 17, a member of the group, its going out into the real world and taking action. Armed with an empty storefront (albeit in an historic landmark building) and a small budget of $1,000, the teens spent their first few days coming up with the name for their shop & business, the theme, the logo, and they have already begun reaching out to local media and community leaders. Mötley Brüe is the sixth installment of Teen Entrepreneur Boot Camp, a New York City-based not-for-profit organization dedicated to teachings teens the essentials of opening a business.