Nike Borough-Specific New York City Sneakers

MYFOXNY.COM - Nike is offering limited-edition sneakers featuring different colors, logos and identifying laces for each of the city's five boroughs.  The shoes go on sale Saturday at $135 a pair.

Only one store in SoHo will sell the entire line. Other stores will only sell the sneaker for their borough. They can also be purchased online.

Nike declined to say how many of the low-tops it is shipping.  The collection of Air Force 1's features colors, materials and inspiration drawn from the identity of each of the city's boroughs.

The sneakers have been designed to promote the inaugural World Basketball Festival.

Bronx  
Vibrant Blue/Challenge Red-White

Brooklyn
Black/Red Plum-White

Manhattan
Team Red/Matte Silver-White

Queens
Pine Green/Gold Dart-White

Staten Island
Obsidian/Team Orange-White

Nike and USA Basketball are planning to bring the world’s best basketball teams and top musical performers to New York City for the inaugural  four-day celebration of the performance and culture of the game, an event that Nike has committed to reprising every two years.

The World Basketball Festival will be held August 12-15.  From Times Square on August 12, the action moves uptown to New York City’s legendary basketball courts at Rucker Park in Harlem, Friday and Saturday, August 13 and 14.

Rucker Park will be home to open-air practices and scrimmages by National Teams from Brazil and Puerto Rico, and training by France, mixed with performances by top international music acts, in addition to a grassroots youth tournament serving as the championships for some of New York’s top summer basketball leagues.

Nike will use the eventl to debut the United We Rise initiative as a catalyst to improve communities through basketball. Over the next two years, Nike is partnering with USA Basketball and the NYC Department of Youth and Community Development and the New York City Housing Authority to support youth programming and the installation and refurbishment of basketball courts at 25 Community Centers throughout New York City.