Sexy Calvin Klein Billboard

A sweaty Eva Mendes is pulling on a male model's underwear in a sexy new billboard in SoHo that has some people hot under the collar.

The advertisement for Calvin Klein underwear is turning heads as it sits high above Houston and Lafayette Streets.

Good Day NY's Reid Lamberty asked passerbys if they thought it was too racy. Answers were mixed.

"It doesn't offend me.. that's their product," said one woman on Monday.

"I think that's very sexist .. for little kids to come around and something like that.. that's not right.. that's pornography," said a man.

Calvin Klein likes to push the envelope when it comes to its marketing campaigns. From strung-out looking models, to the iconic commercial featuring Brooke Shields saying "nothing gets between me and my Calvins," the company is no stranger to controversy surrounding its products.

But this time around, has Calvin Klein gone too far? Vote in our poll.