Updated: Friday, 09 Jul 2010, 11:12 AM EDT
Published : Friday, 09 Jul 2010, 11:10 AM EDT
MYFOXNY.COM - The giant LED screen high above Times Square is now interactive.
The News Corp. and SONY teamed up to display polls that allow people below to participate in simply by texting their answers.
And coming in late August, open-ended questions and the ability to upload photos to the enormous screen.
You can also expect to see the usual newscasts and movie trailers that have been shown since 2006.